After nearly 60 years the SEC has joined the digital age and finally updated their regulations for advisor advertising. They even recognize: “The technology used for communications has advanced, the expectations of investors shopping for advisory services have changed, and the profiles of the investment advisory industry have diversified.”
As a result, advisors will soon be able to use reviews and testimonials in their marketing. This ebook details 5 ways that RIAs and financial advisors can take advantage of the upcoming rule change.
In this ebook you will learn how to:
- Establish Your Online Reputation with Google Reviews
- Demonstrate Your Client Experience with Testimonial Videos
- Engage with Your Social Audience Through Comments
- Optimize Your Site with a Testimonial Page
- Repurpose Reviews to Create Powerful Content